Advertising and partnerships help us keep covering Indian athletics. This policy explains how we keep advertising separate from our journalism, and what we will and will not accept.
Editorial independence
Advertisers and sponsors have no influence over our news coverage, results, rankings or opinions. Our editorial team makes all editorial decisions independently. See our Editorial Policy.
Clear labelling
- Display advertising is shown in clearly separated ad spaces.
- Paid or sponsored content is labelled “Sponsored”, “Partner Content” or “In association with”, together with the partner’s name.
- Affiliate links, where used, are disclosed on the page.
Advertising we accept
We welcome advertising from brands relevant to sport, fitness, education, health and lifestyle, as long as it is legal, honest and follows the Advertising Standards Council of India (ASCI) Code.
Advertising we do not accept
- Betting, gambling and real-money gaming, or their surrogate advertising.
- Tobacco, alcohol and their surrogate advertising.
- Performance-enhancing drugs, banned substances, or supplements making misleading health claims.
- Political advertising.
- Adult content, or anything defamatory, discriminatory, hateful or misleading.
- Advertising that targets or exploits minors.
We may decline or remove any advertisement at our discretion.
Clean sport
We support clean sport. We will not accept advertising that conflicts with the rules of the World Anti-Doping Agency (WADA) or the National Anti Doping Agency (NADA) of India.
Third-party ad networks
Some ads may be served by third-party networks that use cookies to show relevant ads. See our Cookie Policy and Privacy Policy.
Advertise with us
For advertising and partnership enquiries, email contact@athleticsindia.com or use our contact page and choose “Advertising & partnerships”.